Website words need to sing?

What are your website words saying?

Anything?  Maybe not.  Someone asked me to look at their webtext recently and the 6 or 8 pages contained 1 or 2 sentences each. What did they say? Don’t know – pretty bland I think. Certainly not interesting enough to read.

Not good if this is  your business.

This is a time when website words or text have to be powerful, strong, persusasive, concise and sing your messages loud and clear. Do I need to go on?

Website words or text also need to be changed regularly.  It’s a little like your socks.   Keep them on forever and no-one will come near you.

Google likes fresh socks too, so keep your web text fresh, with new and concise content.  What is concise content?  Concise is saying what you want to say in as few words as necessary so your meaning is crystal clear.

Excess words or clutter confuse readers and they get tired and will move on to a friendly website.

Some website words helpful hints

1. How many words per page is enough?  I think 300-500. If you can’t get your message across in those words, perhaps you need to revisit your message.
2. Do you know what your message is?  Do you know what your services are?  Try listing them, you might get a surprise.
3. Do your headlines grab your reader and say “read me, I’m great”.  A great headline is one that captures the reader and shouts that you are the answer to his/her prayers.
4. Your headline needs to be about your message. For example my headline for this post is about your website words singing.  So if I went on to talk about the building of your website or search engine optimisation, you would be left wondering where is the information on powerful words.
5. Be obvious in your messages. Readers can’t read your mind and they don’t like guessing.
6. Put your best information and services up the top. Your reader might not get to the end of your webpage.
7. Sell the benefits to your potential customers and don’t make it all about you.
8. Bullet points are great.
9. Above all, get your spelling and grammar correct. It is about attention to detail, and if you don’t care about your website, do you really care about your product or service?

Always summarise your basic service or products and emphasise the incredible advantage they will be to your client’s business or life.

Contact www.thewritingshed.com.au for all your writing and editing needs.  First impressions do matter.

© No part of this article can be reprinted without the permission of The Writing Shed info@thewritingshed.com.au

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