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How to brief a content writer

April 17, 2014 by Rosemary Leave a Comment

Brief a content writer inefficiently and no-one will be happy

Brief a content writer

Brief a content writer

So … You want The Writing Shed to do some content writing for you but you are unsure how to proceed with directives.

How to brief a content writer is simple – once you know how.

  • You will need to supply us with as much information on your product as is available. This may be in the form of product information, information you already have used or printed, information your customers get and information your sales people use. If possible, we do prefer to sit in a meeting with you or your sales people and write. We do find that sometimes this is the best way to drill down to deep information that perhaps you may not have considered before. We need to understand your product and your service – otherwise your readers won’t be able to understand it either.
  • Know who your target group is. Know as much about the population you want to target as is available – how do they perceive your product, what difference does your product make to them, their locality, their socio-economical status and importantly, the age group of your target group. This does matter.
  • What is it you want to achieve with your content? Do you want to just educate or inform them on your product and services or are you wanting to be ‘salesy’ with your pitch.
  • Who is your competitor and what is their sales pitch? How are your services different to your competitor? In other words, what is your point of difference?
  • What voice would you like us to use? This also relates to the age group of your target audience and the purpose of your written content. If you want us to do a blog, we might perhaps be more chatty than if we were writing up your Policy and Procedures and different again if we were writing your webcopy.
  • It is a good idea to have an idea of your budget. Some things cost more than others, so best to get this out of the way so we can get the job done for you.
  • A bad idea is to decide to brief a content writer at the eleventh hour your project is due in your In Box – and believe me, it does happen. Content writers aren’t mind readers, if you haven’t told us, we assume it doesn’t exist.

What happens then

After our talk, we will retreat to our Shed and come up with the goods. We will send you a Draft 1 for comment and a further phone meeting before the final sign off. Easy all done.

Contact us to discuss your project. Chatter is free.

Call us or sent an email and we will call you. We are in the pretty Sutherland Shire of Sydney but work across all States. If possible we can visit or we can discuss via phone. Content Writing – articles for publication, blogs, webcopy, policy and procedures, business letters.

M: 0407487495

E: info@thewritingshed.com.au

You may find this information interesting as well. Content Writing – Essential for Business

Brief a content writer efficiently and all will be happy.

Filed Under: Business writing Tagged With: content writer, content writing. business documentation, how to brief a content writer

Email Research – overkill or an essential communication strategy

March 7, 2013 by Rosemary Leave a Comment

Email research says proofread your emails

The Email Research-scary statistics

The majority of email senders and email receivers believe that their email information is interpreted correctly.  In fact, only half of emails received are interpreted correctly and half of email recipients have a lot of  trouble interpreting emotion in emails[i].

There is a suggestion that this overconfidence in emails links to a difficulty  detaching oneself from your own environment. This theory is supported by the rapid emergence of social media where the communication is fast, “off the cuff” and not always thoughtful. Furthermore, three quarters of email is opened within 6 seconds of its arrival in the Inbox and there is a significant  recovery time for the worker to return to their previous task because the email task is prioritised over the planned task[ii] [Read more…]

Filed Under: Blogs and Article writing, Business writing Tagged With: business emails, email etiquette, email research, emails

Content writing errors

March 5, 2013 by Rosemary Leave a Comment

Content writing for business

Yes great content writing

Common content writing errors in business documentation.

Content writing is the coalface of your business and online presence. There are some errors in content writing that keep presenting themselves. It is useful to keep reminding ourselves of these – after all it makes good writing sense. [Read more…]

Filed Under: Business writing, Grammar Tagged With: business documentation, business writing, content writing, copywriting, grammar, online writing, writing

Business writing is Plain English style. Easy

July 16, 2012 by Rosemary Leave a Comment

Modern business writing is powerful.

‘How did you find your steak?’

‘I moved all that lettuce and there it was. What! You asked how I found my steak. Well, say what you mean.’

We get away with a lot in conversational language as environmental context, body language and eye contact are there to support our intended meaning.

However, in written communication, there is only the words, tone and the context created in that document.

[Read more…]

Filed Under: Business writing

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