E-Newsletter – What! Why! How! When!
What is an email newsletter?
An e-newsletter email is an email that is promoting your product and your business. It is not a product newsletter which purely sells products and will probably get deleted.
It is a relationship based business marketing strategy.
Why should you use an e-newsletter? Because it is a great relationship marketing strategy that is directed at your customers, has an in-built data collection which can be analysed, a database and best of all, is inexpensive
Why send an e-newsletter?
It will remind your customers and your potential customers about your products and your services and your business. It will keep your business in the minds of your customers even if they don’t want a particular service at this given time. But when they do need your services, they will remember that you provide an excellent service targetting their needs.
It will establish trust that says you are here, your business is cutting edge and you are the business to provide that service.
When people want a particular service, their first reaction is think who can provide that service or product. They may go to the internet, they may ask a friend or they may go to the yellow pages.
What you want is for them to come to you.
How will you get their business?
You will get their business by establishing a trusting relationship with them.
Your e-newsletter will provide them with 80% education and 20% marketing on your products.
So not only will you establish trust, you are promoting yourself as an expert in the field. There is no other way you can do this so simply and economically.
How will you establish your e-newsletter?
You will set up a e-newsletter system that will cleverly craft your e-newsletter that is timely, systematic, education based and links back to your website.
Your e-newsletter can contain the latest news on a product or service, case histories, product reviews, specials, question and answer section. Anything at all that is relevant to your business.
Why would you use email software?
Because they will stop your email newsletter from being identified as spam. E-newsletters must have the consent of the person who is receiving the, the sender must be identified and there must be functional subscribe/unsubscribe options available.
They wil collect statistics on the e-newsletter when it is sent. You will know who opens your newsletter for example. This will give you hints on what time of day, what day of the week or even what month is best to send your e-newsletter.
The database it will provide is easy to use, and will tell you who opens your e-newsetter, who deletes it and who passes it on to someone else. Valuable information from a marketing strategy.
An e-newsletter software system is the smart marketing strategy, easy to use and cost effective.
There are a couple of free systems available. Alternatively, you can get a newsletter customised to your business, with your logo and contact details. It will look smart and make your business look like a million dollars.
E-newsletters sent out through a system like this, do cost a small amount per newsletter, usually 2- 3 cents each.
When do you send your e-newsletter?
You send it whenever you think is most appropriate to your business. It may be fortnightly, monthly, six monthly or change of seasons. Discuss this with your marketing manager and make some smart discussions.