How to write blogs is easier than you think

How to write blogs isn’t as hard as you might think. The hard part is keeping it simple and uncomplicated. Web readers’ scan and they want their information served to them on a clean plate with no distractions or choices. So, ‘how to write blogs’ starts with you, the writer. Know two things – your readers and your topic.

How to write blogs for your readers

• Know who your readers are, their age group, what they want to know and maybe, why they want to know it.

This background information will allow you to give them exactly what they want, in the voice and tone they want and the depth they are looking for. In other words, target your audience and speak to them as if they are standing right in front of you. Use language and jargon they will understand and become engaged with – after all, you want them to regard you as the authority in your industry.

How to write blogs with your topic

• Identify a topic that will be of genuine interest to your reader. Your readers may want to know the basics of your chosen topic or they may be searching for an understanding of a complication within your topic. This is why it is important to target your reader and write to them.
• Brainstorm your topic and identify just one or two concepts within your topic that you can write about in your blog.
• When writing your blog, you don’t always need to start at the beginning or opening paragraph. Sometimes if you have writer’s block, write about what is comfortable to you and put it in dot points for easy understanding – remember just one or two concepts.
• Organise this content so it takes your reader on a journey and they can take your information and apply it to their situation. Remember: uncomplicated, simple and concise content delivers a clear message on your topic.
• Then go back to your beginning and write an introduction. You need to capture your readers’ attention so perhaps avoid any attempt at bad comedy or poor taste. Tell your reader in two sentences what you are blogging about and why they should read to the end.
• Now go to the end and bring your topic together in a neat bundle of information that confirms and consolidates the information you are sharing.
• Nearly forgot, the title. Yes, those things that will capture your readers attention and make them commence reading your blog. Some simple (but safe) titles are ‘How to…’ ,  ‘3 things you need to know about…’, ‘A simple survey to check your …’.   People love to be engaged, so indulge them.
• Sorry, one more thing. Formatting. Consistency and simplicity again is the key. One typeface, lots of white space and no blocks of bold or italic

 So now you know how to write blogs

So, now you know how to write blogs, have a go. It won’t do itself. Start simple and enjoy – enjoyment is contagious. Otherwise, give The Writing Shed a ring or contact via email. M: 0407487495 E: info@thewritingshed.com.au Catch us on Twitter https://twitter.com/writingshedaus