Writing that killer blog is all about connecting it with your Branding. Connecting your Blog and your Business Marketing strategies just takes a little time and planning. The great news is that when it is set up on your website or on your dedicated Blog site, it is all free.
Take a little time and care to plan your blog and remember, it is all about the content.
Basic Blog Principles
Understand your business marketing strategies, products and branding. Know what it is that you are selling and what is your point of difference between you and your competitor.
Understand your customers, potential customers and those you would like to be your customers. Attach an emotion to their buying power and know why they are buying your products. It may be the brightly coloured packaging, it may be the great sales and service – but it is more likely the difference it will make to their lives. A customer of a home cleaning service may be using the service because she enjoys the freedom it gives her to do what she wants in her day.
Understanding your audience is key. Know their wants and their demographics, but target their emotions. Use this to your advantage in your blog and do case scenarios, story-lines or make your facts interesting and conversational. Engage your readers and relate to their lives.
Make a mud map of your blogging plans for the next six months. Include special occasions, events, seasons and anything else that is relevant. Don’t lose sight of your reader’s mindfulness. After all, it is all about your readers and the content of your blog.
Killer headlines are what will make you or break you. People read headlines first and then decide if they will go on and read the rest. Relate your headlines to your clients needs and make it look easy. A ‘How to..’ headline works every time.
Plan the structure of the content of each blog. All writing starts with an introductory opening, a great story and a conclusion. Pictures are great but make them personal. Above no, write simply with short sentences and paragraphs. People are reading on line remember, so keep it simple. Avoid jargon and spelling mistakes. In today’s business world, they are not acceptable.
Follow buttons on your Blog
Have a follow me button on your blog so every time you blog, people are notified and they click back on your website – increasing your website traffic.
Make the effort and connect your blog and your branding, and take the time to make good sense of it all. It will be worth it.