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A perfect resume gets the nod

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A good resume is just a feather away. Contact now.

But there is a catch.

Your resume needs to stand out from the crowd. It needs to say ‘I care about the position you have on offer and I am the person you want’.

Your resume therefore needs to be professional, constructed with a logical and well balanced framework, demonstrate attention to detail and be word perfect.

Too hard?   Well then, perhaps you don’t really want a job that requires a professional resume.

But you have the skills and qualifications I hear you say. Well why are you hiding them? Let them shine and shout out loud that this advertised position belongs to you. All you need is that interview, and you can tell your potential new boss.

The resume preparation

Consider the resume the first part of your pitch for the job. Prepare for it. Take you time with it and if needed, get it professionally done. It will be worth it.

Firstly, consider what skills and experience the advertised job needs. You may need to tailor your resume to each advertised position specifically. If you get your resume professionally done, talk to them about how you can tailor your resume and let your skills and experience shine.

Put yourself in the shoes of the advertising company and become the person you think they need.

This may mean going through your history, retrieving some skills, experience or even education and bringing it to the top of the list. If you don’t like where you are at the moment, consider burying it or even deleting it. You can always explain at interviw.

Don’t oversell yourself unless of course, you are looking for a top salesman position – they will be expecting you to sell yourself. But if the position is looking for a good manager or a creative designer, you need to emphasise those skills, experience and education.

Recently I did a resume for someone who had a professional qualification but had never really worked in that capacity. We therefore had to work through each of the held positions and tease out the experience that related to that unused qualification.  Don’t make the mistake of taking your experience too objectively. We all perform many roles as we are expected to be multi-skilled.

In my last role I was a manager.  But if you ask me, I had a  lot of experience – writing, editing, accounting, human resource, graphic design, computer skills including excel, word, powerpoint, presentation skills, conflict resolution, car management skills, data entry skills and so the list went on.

Resume format

Decide on the format for your resume. Your chosen format will relate to the style of position you are seeking.

If you are seeking a position that is a step-up from where you are at present you need to demonstrate how you have achieved this process. You may consider a resume based on a structure that highlights your recent company, position held and years of employment with the most recent first. You only need to go back about 10 years and it is not always necessary to state incidental employment unless it relates to your present status.

If you are seeking a position that  is professional and you need to demonstrate your strengths, abilities and education you may chose a structure that is a little different. Consider stating your career objectives, skills and education up-front. Then you can state your experience with the most relevant first, even if it is not your most recent job.

When you state your work history, consider what is most important – the job you held or the company you worked for. If you worked for an International Company in an averge position, perhaps you could consider putting the name of this company first.  If however, you held a very high position in a smaller company, put the position first.

When you describe the job you performed, do a job summary rather than listing the duties and responsibilities. This is where you can emphasise your achievements and the contributions and differences you made to the role.

I always like a career objective as I think it demonstrates that you are at least thinking about what you believe in and what you consider worthy of achieving. This is I think a personal choice and perhaps relevant to the job you are seeking.

Keep your resume to two and no more than three pages.

List your name, address and contact details including email address clearly. And you must be available on that number. LinkedIn address is useful if it is appropriate as it can give a good overview of your status and any recommendations and achievements. LinkedIn is being used more and more for professionals so keep it updated.

You don’t need to add your gender, age, marital status, religion, ethnicity or health status. Consider if any of this information is relevant to your position before you decide to add it to your resume.

Resumes must be appealing.

Your resume must be visually appealing. This means simple with no images or fancy trimmings.

It must be presented in a clean and well structured format, with no spelling mistakes. Stay consistent in your format and use the one business font. No fancy fonts for your resume.

Get someone else to read your resume and give you an honest answer. Your new boss will be looking at this resume and you need to create the right impression from the beginning.

Good luck as you know that once you get to interview, you will nail it.

 

© No part of this article may be copied without the permission of The Writing Shed. We are happy for you to link to this article on your website.

Written by Rose  Osborne.

Resume

 

 

 

Website Copywriting – Understanding your website customers

Website copywriting

Website copywriting. People do notice!

What should you put on the Home page of your website that will answer your readers questions and engage them to look further into your website and your business.

Website copywriting is not just luck – it needs work and understanding your readers.

Here are some helpful thoughts to get you going with your website copywriting.

Know your website audience.

  • Create a personna for them – write it down to make it real. Give them a name, a background of demographics, ethnicity, social and economical status, age group, and whatever else you can think of to make them real.
  • What business are they likely to be in? Are they a business owner, a corporate worker, an employee, a student, a home-based person.  What role do they hold in the capacity that they are looking at your website? Are they possibly the information gatherer, the decision-maker, the investigator, the buyer?  Are they someone who likes to read websites to gather all their information on a particular topic before purchasing or using a service? Would they like salesy, gimicky, snappy information and IT tricks or would they prefer well written and structured plain english information.
  • Do you think your website readers are trying to gain confidence in you before they contact you and trust you with their service or purchase?
  • What would their budget most likely be?
  • What could possibly annoy them about your website?
  • What does your website give them that your competitive websites do not?

Know your own Service or product

  • Do you actually know all your services or products. Write them all down, you may be surprised.  Don’t forget to add in those ‘extra services’ you provide such as a friendly and competent real person answers the phone, follow-up services, any guarantees you may offer. Sometimes, it is the little things that make happy customers smile brighter and advertise your business for you.

Know the voice and tone of your website text

  • Do you know what kind of content your readers want or need? Lots of information, more images, salesy snappy content.
  • What do you think is the appropriate language and tone to use in your web text? Friendly, formal, casual, Y generation.
  • Does the voice of your webtext suit your business or product? If your business is fun and new age, a formal voice and language would not do. Equally if your business is directed at the corporate world, up-beat words and images certainly will not do.
  • Does the language and style used in your web text create the right ‘personality’ for your website? Does it tap into your reader’s emotions. Does it help build confidence and trust for your business.

Know the features and benefits of your products and services

  • What are the features of your products or services? Write them down – all of them.
  • What do you think are the benefits to your readers or potential customers?  Your service might be an editing service, but the benefit to your customers is professional communication that showcases the quality and standards within their business.
  • What do you think your potential customers problems are?

Know your website audience

Know your target audience, your potential customers, what motivates them to read your website, what drives them to continue reading your website.

You need to do this before you can even start to write your words or engage a copywriter to write for you.

© Permission is not given for this article to be reproduced or rewritten in whole or part without the permission of The Writing Shed.  Links to this website and webpost may be posted on your website.

 

Website words need to sing?

Professional writing support

Your writing support is just a feather away

What are your website words saying?

Anything?  Maybe not.  Someone asked me to look at their webtext recently and the 6 or 8 pages contained 1 or 2 sentences each. What did they say? Don’t know – pretty bland I think. Certainly not interesting enough to read.

Not good if this is  your business.

This era is a time when website words or text have to be powerful, strong, persusasive, concise and sing your messages loud and clear. Do I need to go on?

Website words or text also need to be changed regularly.  It’s a little like your socks.   Keep them on forever and no-one will come near you.

Google likes fresh socks too, so keep your web text fresh, with new and concise content.  What is concise content?  Concise is saying what you want to say in as few words as necessary so your meaning is crystal clear.

Excess words or clutter confuse readers and they get tired and will move on to a friendly website.

Some website words helpful hints

  1. How many words per page is enough?  I think 300-500. If you can’t get your message across in those words, perhaps you need to revisit your message.
  2. Do you know what your message is?  Do you know what your services are?  Try listing them, you might get a surprise.
  3. Do your headlines grab your reader and say “read me, I’m great”.  A great headline is one that captures the reader and shouts that you are the answer to his/her prayers.
  4. Your headline needs to be about your message. For example my headline for this post is about your website words singing.  So if I went on to talk about the building of your website or search engine optimisation, you would be left wondering where is the information on powerful words.
  5. Be obvious in your messages. Readers can’t read your mind and they don’t like guessing.
  6. Put your best information and services up the top. Your reader might not get to the end of your webpage.
  7. Sell the benefits to your potential customers and don’t make it all about you.
  8. Bullet points are great.
  9. Above all, get your spelling and grammar correct. It is about attention to detail, and if you don’t care about your website, do you really care about your product or service?

Always summarise your basic service or products and emphasise the incredible advantage they will be to your client’s business or life.

Contact www.thewritingshed.com.au for all your writing and editing needs.  First impressions do matter.

© No part of this article can be reprinted without the permission of The Writing Shed info@thewritingshed.com.au

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Website content

Where in the world does your website rank?

My website rank is 6,488,381.

Surely not good.

But then I looked up a major competitor and they were only a few thousand in front of me.

I also looked up their backlinks.  That was helpful.

Want to look up your stats?

  • Go to http://www.alexa.com  (an Amazon owned information company)
  • Put in your website address
  • Hit search, and enjoy what you find.

Seriously though, your web text needs updating regularly with fresh, concise and relevant content. Google likes it.

Your website is the coalface of yur business. Keep it interesting so it converts your visitors into leads.

How well do you know your website?

Do you know exactly what you are selling? Are you sure?

Try listing your different products and services.

Do you know who is buying what product or service?

Can you articulate your target market?

What are your competitors doing? Do they do somethings better than you?  What do you do better than your competitors?

What keywords do people look for when accessing your service or products? What are the different ways people can spell and misspell these keywords?

Try printing out your entire website and then go through and highlight all your services and products. You may get some surprises.

Some things to think about:

  • What words in your webtext are clumsy, not needed or irrelevant. In other words, clutter. 
  • Are there enough words on your website? People are not mind readers. They can’t know what you don’t tell them – but make it clear, concise with no grammar or spelling errors. 

If you need help, contact The Writing Shed

We are just a feather away

Business documents need to look great too!

Business documents are part of your branding and style. Look after them and give them some time.

Creative design in business documents is much overlooked and it does impact on your business profile and professional branding. You can have the greatest content, but if it is not easy to read, it will be a waste.

You have the resources at your fingertips – all you need is a little extra time to make that document shine. It makes that much difference.

Modern technology has given us the resources to develop great design in our documents.  This means you have to lift your game and make your reader’s experience easy with no interruptions or distractions. The key is consistency.

Here is a quick checklist for great business documents.

  • The most important step is to know your computer and software and their design features.
  • Use professional typefaces and have the one typeface throughout your document.
  • Avoid blocks of bold or italics.
  • Give emphasis to a word or phrase using italic or bold, but don’t mix them.
  • Use a font size that can be read easily, e.g. 11 or 12 pt.
  • Check the space in-between the individual letters. This is known as kerning.
  • Keep a nice space in-between your lines in the body of the text. This is known as leading and will vastly improve the readability of your document.  A general rule is 2-5 pt bigger than your font size. So if you are using 11 pt, set your line spacing at 13 to 16 pt.
  • One space between sentences after the full stop. Use paragraph marks to help with this.
  • The length of your line of type should be between 40-70 characters. Your reader’s eyes need to be able to move easily from one line to the next.
  • Most business documents are written using unjustified left alignment. Alignment has a strong impact on the overall appearance of your document. Centre alignment does not work in business documentation.
  • Make sure that the uneven side of your text has a reasonable level of evenness. You will probably need to make manual adjustments to get a soft flow of alignment.

Observe what articles you read and consider why you read them.  Part of it is the content, but the
readability and presentation are big factors.  Take just a few minutes more. It is worth it.

© Permission is not given to copy this article in whole or part.  You are welcome to link to this article.

 

The Writing Shed www.thewritingshed.com.au

Business documents

Never know when to use that pesky comma?

A comma can be tricky in these days of minimal punctuation.

In the old days, we stuck them anyway to show we really knew how to use a comma. Get as many in as you could seemed to be the motto.

These days we like our work to look cleaner and slick.

A comma is like the orchestra of our words.  They put expression and meaning where you really want them.

Consider:

Slow, children crossing -  means slow down, children are crossing the road.

Slow children crossing - means that slow dawdling children are crossing the road.

Getting it right can be tricky at the best of times. Try reading your words out loud to get your meaning, and think where you are pausing.

Use the comma:

  • Between items in a series of words, phrases or clauses.

Correct: We placed the books, pencils, paper, and the new tray on the desk ready for work.

Incorrect : We placed, the books, pencils, paper, and the new tray on the desk ready for work.

  • Don’t use a comma if an adjective is supporting another adjective

Correct: I love that rich chocolate cake.

Incorrect: I love that rich, chocolate cake

  • Use the comma after introductory words

In February 2012,  we agreed to finally go on an overseas holiday.

  • Use a comma when you are adding words that are not essential to your main meaning.

Correct: The agreement was, however unpopular, unanimous.

The word ‘however unpopular’ is not really needed, it is added only for additional information.

The sentence is really’The agreement was unanimous’.

Incorrect: The agreement was however unpopular unanimous. What are you saying?

  •  Use a comma  when speaking to someone

Correct: Let’s eat, Johnny.

Thank goodness  we put that comma in otherwise we would have been eating Johnny.

Incorrect:  ’Lets eat Johnny’.  He wasn’t that tasty anyway.

  • Comma’s help out with numbers, dates and addresses

Correct: In 2012, 50,000 people attended the Sydney Festival.

The crowd that attended the footie final last Sunday numbered 20,000, far more than last year.

On February 12, 2012, Brad and Angie decided to get a divorce. 

  • Use a comma if words in a sentence are repeated

Correct: Whatever she did, did nothing to help the situation.

Incorrect: Whatever she did did nothing to help the situation

Spellcheck would probable pick that up and tell you to delete one of the ‘did’s’ which would leave you with’ Whatever she did nothing to help the situation’. Doesn’t make sense.

 

Some simple places NOT to use a comma:

  • Between a subject and its verb

A plan was announced.

Not ‘A plan, was announced’.

  • Between a verb and its object

They announced a plan for the whole school.

Not ‘They announced, a plan for the whole school’.

 Have a look at this comma and decide for yourself.

Which one of these do you prefer.

Eat here, and get gas.

Eat here and get gas.

I prefer the first one, but who knows, you may prefer the second. Happy eating.

 

 

 

Formatting – the shine your document needs

Formatting – the final touch

 

Formatting your document is like dressing it before it goes out (or published).

Formatting is creative design and is much overlooked. But it will say heaps about your business, your branding and your committment to your product.

The resources are right there at your finger tips. All you need is time and knowing what your computer can do.

Some quick formatting tips:

  • If your document is a business document use business fonts.
  • Use a font size that can be easily read, e.g. 11 pt or 12 pt.
  • Check the space inbetween each line. If you are using a 11 pt, make your line spacing 14 pt or 15 pt.
  • Make sure your letters don’t run into each other.
  • The length of your lines should be about 40 – 70 characters.
  • Avoid block bold or block italic. Either one used individually is fine for highlighting a word or phrase, but never both together.
  • If using dot points, try and get some logic or hierarchy into them.
  • Don’t let your text go over images. This can be successful in the hands of a professional, but often it hides the text and looks sloppy.
  • Keep the alignment to the left and unjustified is best for business document. Some businesses choose to have right and left alignments with your computer program adjusting the space inbetween letters and this can create a clean look.  However, do not use central alignment in business documents. It is hard to read and looks messy.
  • Keep your headings relevant to your body text and use a heading format, not just bold.
  • White space is always nice, but use it wisely to create an overall feeling of calm.

Your document must be pleasant to the eye, be easy to read and give the reader your information without it feeling like a hard task just to read it.

 

Good formatting – great creative design

 

 

Apostrophe – tricky but nice

Apostrophe

‘Myer’s seven-storey apostrophe gaffe ignites Twitter mirth’.

‘Myer ridiculed over grammar gaffe’.

Poor Myer.  These were the headlines that entertained us this holiday season as the community had a mini meltdown on a punctuation error in marketing material from Myers Stores.

Even more entertaining was the excessive number of comments (most of which contained some grammatical error, intentional or not) and tweeting (don’t expect much there) that followed. The discussion couldn’t really decide if a stray apostrophe matters or not in business advertising.

Double poor Myers got picked up on another typo shortly after for their ‘Satruday’ sales.

‘These things do ‘appen’ as they say in the movies (Phantom of the Opera) and I am sure it will not happen again in the Myers Marketing Department. After all, we don’t see our own mistakes and it only takes a busy deadline or an interuption to miss that error.

So what was the problem?

Take the example of the apostrophe in the boys and their bats.

  • ‘See the boys bat’. No apostrophe anywhere means multiple boys were using their own bat.
  • ‘See the boy’s bat’. That little apostrophe is before the ‘s’ and means have a look at the one boy who has a bat.
  • ‘See the boys’ bat’. The tricky apostrophe is now after the ‘s’ and the sentence now means multiple boys but they only have one bat. (Ref Truss L.)

So, where did Myer go wrong?  ’Get’ is a verb. It doesn’t need an apostrophe to become plural and only nouns can be possessive.

I think the poor apostrophe has too many functions and it does get confusing.

I published an article last year on this very subject of whether people worry about business document mishaps. It did raise quite a bit of discussion.  http://www.thewritingshed.com.au/about/about-articles/proofreading-is-serious-business/

There seems to be a general consensus that good writing with correct grammar and punctuation is essential in the business world.

Documentation is the coalface of your business. It needs reviewing and a fresh makeover regularly to keep it alive and interesting.

 

E-newsletter and email software system

E-Newsletter – What! Why! How! When!

What is an email newsletter?

An e-newsletter email is an email that is promoting your product and your business. It is not a product newsletter which purely sells products and will probably get deleted.

It is a relationship based business marketing strategy.

Why should you use an e-newsletter?  Because it is a great relationship marketing strategy that is directed at your customers, has an in-built data collection which can be analysed, a database  and best of all, is inexpensive

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