Is it important, do you think? Does it impact the business of today? Is there a relationship between your marketing and the story of your business that lies hidden in a suitcase and not contributing to your bottom line?
You were there no doubt, slogging it out, combating challenges, making mistakes and struggling financially whilst you wondered whether or not you were making the right decisions and if it was all worth it. Is the story of your business relevant to the success of your business or is your business just about the bottom line and daily inefficiencies?
In these days of relationship marketing, I would think it does matter. Developing a personal and trust worthy relationship with clients and customers involves giving a little of yourself and your story. But how much of yourself do you give without intruding into your personal and private life?
Establishing yourself as a person worthy of respect and trust might be a little easier than you think.
What is it you want your customers to know about you?
Consider what you want your customers to know about you? Perhaps it is that you are human, have struggled, that you have guts, that you are strategic, that you are visionary, can define your objectives, can clarify your thoughts and processes, can consider the wants and needs of them, the customer, can understand your products from a community perspective. The list goes on. Sounds like a resume but in fact, it is the story of the development of your business or business profile or professional life.
The story of how you developed your business, your products or your professional profile is a great narrative that illustrates all of these things. It defines who you are as a person, your attributes, skills and dreams.
People are interested in stories of people, business and products. People have an innate curiosity to know and understand which is why we all read, watch movies and ‘have a yarn’. We all love to listen to the outspoken success story of how the business developed and the challenges along the way were resolved. We want to know how things got started, how finances were managed and disappointments overcome. However, we are not all comfortable doing this; we are not all storytellers. Talking about ourselves is not something some of us do easily and it does take a certain amount of an extrovert’s charm.
Put the story of your business in a beautiful book
Putting this story in a beautiful hard cover coffee table book and keeping it visible to customers is a much easier strategy to elevate the profile of your business discreetly and professionally. You may consider a soft cover book that can be distributed to customers an excellent marketing option and one that will reap extensive rewards. Incorporate your branding and utilise your products strategically to educate and inform your customers on how you are all about them and always have been.
It is a great idea to add imagery such as photographs illustrating different times, events and people. Photographs can tell a thousand words but they can also raise a lot of questions or leave gaps in the story which need to be told and expanded upon. Combining story, written text and photographs is a powerful strategy that will enhance your professional relationships and your customer’s trust and loyalty to your business.
The story of your business, your products or your professional development is as important as your resume – if you don’t talk about it, no-one will know. You might as well keep the suitcase closed.
Get the story of your business into print today.
Contact today to get the story in print
Contact The Writing Shed today 0407 487 495 to get the story of your business into print.
Read our other website on writing your journey www.writemyjourney.com