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Original, clear and concise SEO website content

The answer is simple – high quality original seo website content. Written content that provides value to readers and potential customers is your best safeguard against future search engine changes like Panda.

Well, probably, the answer should be high quality original content is a great start to keeping your website visible and relevant to the online community. Search engines want to see well managed websites with information that informs readers about your particular product or service.

Know your keywords

Know your keywords; they are the heart of your SEO website content. Identify a few words that are relevant to your products and input them into Google’s Keyword tool to see what the global and the monthly searches are for that word and also the competition. Think about variations of the words that make sense for your business and put them in the perspective of someone conducting a search on your product. Some examples could be ‘how to set up blog posts’, ‘seo content writing’, ‘web content writing services’.

Don’t forget to track your keywords and their success or otherwise. Monitor and analyse your keywords and see what is working for you – don’t just leave them there and hope for the best. Your keywords can become the base for your seo website content pages and blogs. In the end, it does all contributing towards your branding and professional image you want to create.

Blogs

Blogs are a great way to keep your website relevant and fresh with great content writing. They can utilise tools of your website SEO like meta description and tags, and orientate around your keywords. They will inform your readers on your business products and services and if interesting enough, will invite readers to link to your website, thus providing backlinks.

Blogs are conversational and must be easy to read, clear and concise. Don’t forget to illustrate the benefits to your clients not just your services or products. At the end of the day, your readers will become your customers if they think you or your products are making their life easier and providing value. It is not always just about the dollar.

Product launches are also a great subject for your blogs or website content. You are the expert in your field, so if there is a new product or service available, tell your readers, but tell them in ‘everyday speak’, not technical jargon. Your customers will appreciate you keeping them up to date and aware.

Write naturally and let your keywords fall where they will in the writing of your soptimised website content. Use keyword variations and make sure they show context for your product e.g. content writer and copywriter.

Visual Content

Another useful method to keep your website and your blogs current and relevant is using visual content like video content and clear images of your products. Google likes this as well – so everyone will be happy.

Guest blogging

Guest blogging or articles on your website or blog is also another great idea. These writers will have a different perspective to you and will bring their own stream of readers and followers. Of course, you can always blog on someone else’s website and link back to your great content.

A definite no-no

A definite no-no is to write one great article and then use it on multiple sites by just rearranging a few words. We all know this has been done in the past – but the news is it no longer works. Google, and in particle, Panda, put an end to this.

Another story

Above all, write for your readers. Make sure it is logical, concise, clear and not full of typos. Clear and concise means no rambling – but then, that is another story.

Basic Blog Principles

Understand your business marketing strategies, products and branding. Know what it is that you are selling and what is your point of difference between you and your competitor.

Understand your customers, potential customers and those you would like to be your customers. Attach an emotion to their buying power and know why they are buying your products. It may be the brightly coloured packaging, it may be the great sales and service – but it is more likely the difference it will make to their lives. A customer of a home cleaning service may be using the service because she enjoys the freedom it gives her to do what she wants in her day.

Understanding your audience is key. Know their wants and their demographics, but target their emotions. Use this to your advantage in your blog and do case scenarios, story-lines or make your facts interesting and conversational. Engage your readers and relate to their lives.

Make a mud map of your blogging plans for the next six months. Include special occasions, events, seasons and anything else that is relevant. Don’t lose sight of your reader’s mindfulness. After all, it is all about your readers and the content of your blog.

Killer headlines are what will make you or break you. People read headlines first and then decide if they will go on and read the rest. Relate your headlines to your clients needs and make it look easy. A ‘How to..’ headline works every time.

Plan the structure of the content of each blog. All writing starts with an introductory opening, a great story and a conclusion. Pictures are great but make them personal. Above no, write simply with short sentences and paragraphs. People are reading on line remember, so keep it simple. Avoid jargon and spelling mistakes. In today’s business world, they are not acceptable.

Follow buttons on your Blog

Have a follow me button on your blog so every time you blog, people are notified and they click back on your website – increasing your website traffic.

Make the effort and connect your blog and your branding, and take the time to make good sense of it all. It will be worth it.

Keep ahead of search engines by using great SEO website content