Content writing errors

by Leave a Comment

Content writing for business

Yes great content writing

Common content writing errors in business documentation.

Content writing is the coalface of your business and online presence. There are some errors in content writing that keep presenting themselves. It is useful to keep reminding ourselves of these – after all it makes good writing sense. [Read more…]

Business documents need to look great too!

by Leave a Comment

Business documents are part of your branding and style. Look after them and give them some time.

Creative design in business documents is much overlooked and it does impact on your business profile and professional branding. You can have the greatest content, but if it is not easy to read, it will be a waste.

You have the resources at your fingertips – all you need is a little extra time to make that document shine. It makes that much difference.

Modern technology has given us the resources to develop great design in our documents.  This means you have to lift your game and make your reader’s experience easy with no interruptions or distractions. The key is consistency.

Here is a quick checklist for great business documents.

[Read more…]

How to write a business document.

How to write a business document.

Make the write impression

Quite often, the first impression people get of your business has nothing to do with logos, face-to-face contact or advertising. ROSEMARY OSBORNE shares tips on how to create and present documents that elevate the perception and professionalism of your business.

The presentation of accurate, clear and concise business documentation can be a risk management strategy for your business. Perfect documentation is a communicationprocess that can define the quality and standard of your business product.

If you have a grammar phobia, it is time to build a bridge. There is evidence that spelling mistakes, punctuation and grammar errors deter potential business clients and create inefficiencies and conflict. Make sure your document message is clear and succinct and says exactly what you want it to say. It is difficult to identify your own written errors without a few basic strategies.

  • Be organised in your writing process. Consider the structure of the information to enhance the flow of ideas and concepts. Do a flow chart if necessary and maybe use dot points or subheadings. State your main message in the opening paragraph and a summary of the main concepts. Don’t bury key or uncomfortable information within the text. Bring everything together in the last paragraph with a strong clarification of proposed actions.
  • Be concise and aware of repetition of ideas and be prepared to delete unnecessary words and phrases.
  • Use a warm and friendly tone. Write in simple words avoiding all formal expressions, jargon and industry talk. Use active voice: ‘the project is due Friday’ rather than “the project should be completed and is required in this office by Friday’.
  •  Format your document so readers can scan your information and identify key messages. Use white space to create calmness in your document.
  • Avoid blocks of bold or italics and use a business font like Arial, Calibri or Veranda. Use one font throughout your document.
  •  Don’t rely on spell check and grammar check alone. They get it wrong sometimes and if you do use spell check, make sure it is the Australian version. A dictionary is essential and if your grammar is poor, there are Australian Business Style Manuals available.

Some useful proofreading tips:

Put some distance between yourself and the document – a minimum of 24 hours or longer if possible. Print the document and read it aloud or get someone to read it to you – at least four times – looking for distinct things on each reading.

  1. Meaning and consistency.   Avoid long and complex sentences as they often lose meaning. Check that you are consistent with your terminology and logic.
  2. Grammar.  Could you say it differently and with fewer words? Are the verb tenses correct? Remember the basic rules of grammar and punctuation.
  3.  Spelling. Put a piece of paper under each line and commence the check from the end of the document. We all have words that we consistently misspell.
  4. Presentation.  Review your typefaces and formatting. Remove clutter and check your hyperlinks are active, all diagrams labelled and any references included.

Your documentation is part of your quality business processes. Although it takes time, it represents the standard of your business so it is

time well spent.

Make the write impression

A business document.

 
A r t i c l e c o u r t e s y o f W ORKING W O M EN  Copyright.

Printed in Womens Network Australia  WNA Summer 11_Page12_LR Copyright.

® m a g a z i n e – www.womensnetwork. com.au

 

Content Writing – essential to your business

Content writing – article writing

Content writing  is  about writing the words for your pamphlets, leaflets, blogs, websites, or anywhere else to sell your product or your services. All marketing requires words that target your client’s needs and motivates them to buy your product.

  • We can write articles that establish you as an expert in your field. You can put them on your website, publish either on the web or independantly or do whatever you like with them.
  • We can write your web content, your blog or your twitter.  Target your client’s needs and have a consistent marketing strategy across your business.
  • Every business needs a newsletter and a blog. They are great way to keep your clients engaged and informed on what your business has to offer. But they are tiresome to maintain. We can take the workload from you either by writing them for you or proofreading them to make sure they are error free.

Why do you need content and article writing?

  • Copywriting – pamphlets, newsletters, websites, SEO content, blogging, resumes, educational content, brochures and information and education leaflets on your business.
  • Article – well written articles added to your website, your blog, another website or published will add credibility to your business and create you as an expert.
  • Booklet or leaflet – a ‘how to’ booklet on your business that you can give away or make available as a sale item.

We will make the effort to understand your business and your perspective. Your words will be professional, concise, logical and your message will be clear.

Newsletters

Newsletters are part of your  marketing strategy. However, they are time consuming, tiresome and can be difficult to do.

They are however, essential to your marketing strategy.

Let us work with you to craft and plan the content writing for your newsletters

Give us a call today to discuss your content and article writing needs.

Contact us for further information on our Services.
We aim for your complete satisfaction.

 

content writing

Your content writing is just a feather away

Content writing targetting your needs.

Resumes, Content Writing, Business Books

Are you looking for a scribe to write your resume and cover letter?

Are you looking for any content writing?

Are you looking for a scribe to write your business book?

Do you want authority and credibility beyond your networking?

The Writing Shed can:

  • write your resume and cover letter so you get the interview for that dream job
  • write your blog posts that promote your subject matter and your organic web traffic
  • craft professional articles that can be published in your name
  • interpret complex health information into easy to read articles that engage with your community audience
  • create web copy that boosts your organic web traffic
  • conference abstracts and presentations
  • edit anything you write to ensure it shines and is grammatically correct.

This is what our valued clients say about us:

  • Fabulous service and at such short notice. Great resume. R. Beckford. 2019
  • I asked Rose to redo a Cover Letter that had been done professionally elsewhere  Her work involved a 2-hour interview where details of my career were unpacked, and the resulting document was comprehensive and targetted. I would thoroughly recommend. R. Cook. 2019
  • Thanks, Rose. You make me sound awesome. I can fire off applications tonight. Thanks So much. T. Herbert. 2019
  • Rose is very good at resumes. I couldn’t have done it myself. Thoroughly recommend. Too easy.  D. Smith 2019.
  • An excellent resume, so quick and so thorough. I couldn’t believe it could look so good. S. Pryce. Sydney. 2018.
  • Wow, I didn’t think I was that great. An excellent resume and I thoroughly recommend Rose for her quick and efficient work.  H Finkers. Sydney. 2018
  • Yeah!!!!!  My abstract was accepted by AHA and I’m a speaker at their World Conference in September.  THANK YOU SO MUCH FOR YOUR HELP. Jan Sky, BEHAVIOUR CHANGE SPECIALIST http://www.execstateid.com.au/  2014
  • Sometimes a copy editor seems like a luxury, but I’ve used Rosemary twice now and each time it has not only been a fast and professional service, but I’ve also learnt so much that raises the quality of all my work.  J. Canty-Waldon. Consultant in Strategic Leadership e:  www.jcw.com.au  2014
  • I would just like to thank you so much for your work in my promotion application. I am really impressed by the enhanced quality after your editing in the document, especially when the work needs to be done in the last minute. I was worried that I might not have enough time to submit a quality application, but your prompt and perfect service had made this a reality. From your service, I feel I have also learnt and developed my writing skills. I am relaxed now because I know where to go in the future when I have more work to be edited. J Yao. Finance Discipline | Business School. The University of Sydney 2013
  • The Writing Shed is a very useful tool for me as a professional historian. It’s great to have someone who can provide suggestions for changes to the tone and style of my work, as well as accurate grammatical corrections. The very quick turn around times is a bonus in my busy working life. Jodi Frawley  PhD Environmental Historian  The University of Sydney. 2013
  •  Thank you for doing such a great job with my manuscript, Rosemary. You were very efficient, objective and helped me clear up a lot of things. Thank you for your patience with my manuscripts dry topic and for helping to make it sound more interesting. Thank you     Esta Lessing. Business Analysis Excellence Pty Ltd.  2013

Read more testimonials

Make the write impression. People do notice! Give us a call, email or click on the contact page

Phone Rosemary 0407 487 495

Email info@thewritingshed.com.au