Brief a content writer inefficiently and no-one will be happy
So … You want The Writing Shed to do some content writing for you but you are unsure how to proceed with directives.
How to brief a content writer is simple – once you know how.
- You will need to supply us with as much information on your product as is available. This may be in the form of product information, information you already have used or printed, information your customers get and information your sales people use. If possible, we do prefer to sit in a meeting with you or your sales people and write. We do find that sometimes this is the best way to drill down to deep information that perhaps you may not have considered before. We need to understand your product and your service – otherwise your readers won’t be able to understand it either.
- Know who your target group is. Know as much about the population you want to target as is available – how do they perceive your product, what difference does your product make to them, their locality, their socio-economical status and importantly, the age group of your target group. This does matter.
- What is it you want to achieve with your content? Do you want to just educate or inform them on your product and services or are you wanting to be ‘salesy’ with your pitch.
- Who is your competitor and what is their sales pitch? How are your services different to your competitor? In other words, what is your point of difference?
- What voice would you like us to use? This also relates to the age group of your target audience and the purpose of your written content. If you want us to do a blog, we might perhaps be more chatty than if we were writing up your Policy and Procedures and different again if we were writing your webcopy.
- It is a good idea to have an idea of your budget. Some things cost more than others, so best to get this out of the way so we can get the job done for you.
- A bad idea is to decide to brief a content writer at the eleventh hour your project is due in your In Box – and believe me, it does happen. Content writers aren’t mind readers, if you haven’t told us, we assume it doesn’t exist.
What happens then
After our talk, we will retreat to our Shed and come up with the goods. We will send you a Draft 1 for comment and a further phone meeting before the final sign off. Easy all done.
Contact us to discuss your project. Chatter is free.
Call us or sent an email and we will call you. We are in the pretty Sutherland Shire of Sydney but work across all States. If possible we can visit or we can discuss via phone. Content Writing – articles for publication, blogs, webcopy, policy and procedures, business letters.
You may find this information interesting as well. Content Writing – Essential for Business
Brief a content writer efficiently and all will be happy.