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Content writing errors

March 5, 2013 by Rosemary Leave a Comment

Content writing for business

Yes great content writing

Common content writing errors in business documentation.

Content writing is the coalface of your business and online presence. There are some errors in content writing that keep presenting themselves. It is useful to keep reminding ourselves of these – after all it makes good writing sense. [Read more…]

Filed Under: Business writing, Grammar Tagged With: business documentation, business writing, content writing, copywriting, grammar, online writing, writing

Website Copywriting – Understanding your website customers

March 17, 2012 by Rosemary Leave a Comment

Website copywriting

Website copywriting. People do notice!

What should you put on the Home page of your website that will answer your readers questions and engage them to look further into your website and your business.

Website copywriting is not just luck – it needs work and understanding your readers.

Here are some helpful thoughts to get you going with your website copywriting. [Read more…]

Filed Under: Website Tagged With: business website, copywriting, copywriting website, corporate worker, decision maker, images, we, web site content, web text, website text

Business documents need to look great too!

February 28, 2012 by Rosemary Leave a Comment

Business documents are part of your branding and style. Look after them and give them some time.

Creative design in business documents is much overlooked and it does impact on your business profile and professional branding. You can have the greatest content, but if it is not easy to read, it will be a waste.

You have the resources at your fingertips – all you need is a little extra time to make that document shine. It makes that much difference.

Modern technology has given us the resources to develop great design in our documents.  This means you have to lift your game and make your reader’s experience easy with no interruptions or distractions. The key is consistency.

Here is a quick checklist for great business documents.

[Read more…]

Filed Under: Document presentation Tagged With: business documentation, business documents, copyediting, copywriting

Content Writing – a great marketing strategy

Content Writing, Health and Medical Writing, Web copy

Business Content Writing

 
Professional copywriting is part of your marketing plan
  • Corporate and business documentation,
  • A portfolio of standard text reflecting your company overview
  • Medical and health related documents, rehabilitation reports and other medico-legal documents
  • SEO website content, blogs, newsletters
  • Business letters, profiles – corporate and professional, press releases, resumes, elevator speech
  • Reports, submissions, reviews, policies and procedure manuals
  • Promotional booklets or leaflets

The content of your marketing materials, your website text, your newsletters and your blogs, together create your marketing image.  It is the words that will sell your product. Words attract and engage those exploring online services.

At The Writing Shed we offer an extensive content writing service that includes copywriting, article writing,  blogging, newsletters and website writing including search engine optimisation.

Your content needs to be written concisely, logically, highlighting the benefits of your product to your potential customers.

We will work with you to optimise your unique selling points, your marketing image and your products.

We can research your content or you can supply us with content. Our research skills are well developed in both an academic and lifestyle sense.

As your virtual copywriter, we will work with you and communication will be a priority. We will consult with you, provide drafts for you to approve and finally sign-off.

The content needs to written with your voice and your intent. Ring us to discuss further.

Medical and Health Content writing

The Writing Shed has on staff a qualified health professional with many years of experience and academia.  We offer a medical copywriting and health content writing service. We can research your ideas and needs, write and edit your document for publication.

With our experience and qualifications, we are confident and competent to deal with your medical and health documents.

Newsletter

We can write your newsletter or any articles or content that you need to promote your business.

We can support you with an email software system that will allow you to program and craft your newsletter.

Your newsletter works better as education based and not selling based. Clients want to keep updated on your business, your products, your industry information and ‘special offers’. Your readers may not be ready to buy your services but they need to be kept aware of your business so they can contact you when they need.

Blogs

Read some of our blogs on blogs. Blogs are a great way to educate clients and people love reading them. They are new, innovative and can be as creative as you want.

Contact us today  info@thewritingshed.com.au     M: 0407 487 495

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