The Writing Shed: expert business & medical copywriting and copyediting
  • Home

  • Menu
  • HOME
    • Testimonials and Reviews of The Writing Shed
    • About Us
    • References & Standards
  • WRITING
    • Copywriting
  • EDITING
    • Editing Services
    • Online Proofreading
    • Thesis Proofreading
  • PRICING
  • CONTACT
  • BLOG
    • Published Articles
    • Document presentation
    • Resume
    • Punctuation
    • Website
    • Formatting

How to brief a content writer

April 17, 2014 by Rosemary Leave a Comment

Brief a content writer inefficiently and no-one will be happy

Brief a content writer

Brief a content writer

So … You want The Writing Shed to do some content writing for you but you are unsure how to proceed with directives.

How to brief a content writer is simple – once you know how.

  • You will need to supply us with as much information on your product as is available. This may be in the form of product information, information you already have used or printed, information your customers get and information your sales people use. If possible, we do prefer to sit in a meeting with you or your sales people and write. We do find that sometimes this is the best way to drill down to deep information that perhaps you may not have considered before. We need to understand your product and your service – otherwise your readers won’t be able to understand it either.
  • Know who your target group is. Know as much about the population you want to target as is available – how do they perceive your product, what difference does your product make to them, their locality, their socio-economical status and importantly, the age group of your target group. This does matter.
  • What is it you want to achieve with your content? Do you want to just educate or inform them on your product and services or are you wanting to be ‘salesy’ with your pitch.
  • Who is your competitor and what is their sales pitch? How are your services different to your competitor? In other words, what is your point of difference?
  • What voice would you like us to use? This also relates to the age group of your target audience and the purpose of your written content. If you want us to do a blog, we might perhaps be more chatty than if we were writing up your Policy and Procedures and different again if we were writing your webcopy.
  • It is a good idea to have an idea of your budget. Some things cost more than others, so best to get this out of the way so we can get the job done for you.
  • A bad idea is to decide to brief a content writer at the eleventh hour your project is due in your In Box – and believe me, it does happen. Content writers aren’t mind readers, if you haven’t told us, we assume it doesn’t exist.

What happens then

After our talk, we will retreat to our Shed and come up with the goods. We will send you a Draft 1 for comment and a further phone meeting before the final sign off. Easy all done.

Contact us to discuss your project. Chatter is free.

Call us or sent an email and we will call you. We are in the pretty Sutherland Shire of Sydney but work across all States. If possible we can visit or we can discuss via phone. Content Writing – articles for publication, blogs, webcopy, policy and procedures, business letters.

M: 0407487495

E: info@thewritingshed.com.au

You may find this information interesting as well. Content Writing – Essential for Business

Brief a content writer efficiently and all will be happy.

Filed Under: Business writing Tagged With: content writer, content writing. business documentation, how to brief a content writer

Resumes, Content Writing, Business Books

The Writing Shed is at present on extended leave. We will be back in business in a couple of months. Apologises.

Are you looking for a scribe to write your resume and cover letter?

Are you looking for any content writing?

Are you looking for a scribe to write your business book?

Do you want authority and credibility beyond your networking?

The Writing Shed can:

  • write your resume and cover letter so you get the interview for that dream job
  • write your blog posts that promote your subject matter and your organic web traffic
  • craft professional articles that can be published in your name
  • interpret complex health information into easy to read articles that engage with your community audience
  • create web copy that boosts your organic web traffic
  • conference abstracts and presentations
  • edit anything you write to ensure it shines and is grammatically correct.

This is what our valued clients say about us:

  • An excellent resume and cover letter. Thoroughly recommend. A. Stockley. 2020
  • The draft resume and cover letter look great. No changes, perfect as is.  L. Donnelly 2020
  • Received the resume and so quickly. Nice work and thank you. D. Andrews 2020
  • Fabulous service and at such short notice. Great resume. R. Beckford. 2019
  • I asked Rose to redo a Cover Letter that had been done professionally elsewhere  Her work involved a 2-hour interview where details of my career were unpacked, and the resulting document was comprehensive and targetted. I would thoroughly recommend. R. Cook. 2019
  • Thanks, Rose. You make me sound awesome. I can fire off applications tonight. Thanks So much. T. Herbert. 2019
  • Rose is very good at resumes. I couldn’t have done it myself. Thoroughly recommend. Too easy.  D. Smith 2019.
  • An excellent resume, so quick and so thorough. I couldn’t believe it could look so good. S. Pryce. Sydney. 2018.
  • Wow, I didn’t think I was that great. An excellent resume and I thoroughly recommend Rose for her quick and efficient work.  H Finkers. Sydney. 2018
  • Yeah!!!!!  My abstract was accepted by AHA and I’m a speaker at their World Conference in September.  THANK YOU SO MUCH FOR YOUR HELP. Jan Sky, BEHAVIOUR CHANGE SPECIALIST http://www.execstateid.com.au/  2014
  • Sometimes a copy editor seems like a luxury, but I’ve used Rosemary twice now and each time it has not only been a fast and professional service, but I’ve also learnt so much that raises the quality of all my work.  J. Canty-Waldon. Consultant in Strategic Leadership e:  www.jcw.com.au  2014
  • I would just like to thank you so much for your work in my promotion application. I am really impressed by the enhanced quality after your editing in the document, especially when the work needs to be done in the last minute. I was worried that I might not have enough time to submit a quality application, but your prompt and perfect service had made this a reality. From your service, I feel I have also learnt and developed my writing skills. I am relaxed now because I know where to go in the future when I have more work to be edited. J Yao. Finance Discipline | Business School. The University of Sydney 2013
  • The Writing Shed is a very useful tool for me as a professional historian. It’s great to have someone who can provide suggestions for changes to the tone and style of my work, as well as accurate grammatical corrections. The very quick turn around times is a bonus in my busy working life. Jodi Frawley  PhD Environmental Historian  The University of Sydney. 2013
  •  Thank you for doing such a great job with my manuscript, Rosemary. You were very efficient, objective and helped me clear up a lot of things. Thank you for your patience with my manuscripts dry topic and for helping to make it sound more interesting. Thank you     Esta Lessing. Business Analysis Excellence Pty Ltd.  2013

Read more testimonials

Make the write impression. People do notice! Give us a call, email or click on the contact page

Phone Rosemary 0407 487 495

Email info@thewritingshed.com.au

Follow Me
Follow Me!
Categories
  • Blogs and Article writing
  • Business Personal History
  • Business writing
  • Document presentation
  • Drug and Alcohol
  • Formatting
  • Grammar
  • Health and Wellbeing Blog
  • Newsletters
  • Punctuation
  • Resume
  • Tender
  • Uncategorized
  • Website
Tags
plain english newsletters content writing writing punctuation copyediting business writing The Writing Shed medical writing business documentation articles on copyediting articles on newsletters website text business document copywriting business documents website content blogs webtext health copyediting proofreading grammar web text health writing articles on proofreading

Join our Mailing List for education e-newsletters.

On subscription, you will receive FREE an 11 page booklet

How to copyedit and proofread your own work (but not necessarily remain sane)

© 2015 The Writing Shed | home | about | services | examples | contact | privacy & disclaimer

E: info@thewritingshed.com.au | T: 0407 487 495

  • Änderungskündigung gewerbemietvertrag muster kostenlos