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How to write blogs is easier than you think

August 27, 2014 by Rosemary Leave a Comment

How to write blogs isn’t as hard as you might think. The hard part is keeping it simple and uncomplicated. Web readers’ scan and they want their information served to them on a clean plate with no distractions or choices. So, ‘how to write blogs’ starts with you, the writer. Know two things – your readers and your topic.

How to write blogs for your readers

  • Know who your readers are, their age group, what they want to know and maybe, why they want to know it.

This background information will allow you to give them exactly what they want, in the voice and tone they want and the depth they are looking for. In other words, target your audience and speak to them as if they are standing right in front of you. Use language and jargon they will understand and become engaged with – after all, you want them to regard you as the authority in your industry.

How to write blogs with your topic

  • Identify a topic that will be of genuine interest to your reader. Your readers may want to know the basics of your chosen topic or they may be searching for an understanding of a complication within your topic. This is why it is important to target your reader and write to them.
  • Brainstorm your topic and identify just one or two concepts within your topic that you can write about in your blog.
  • When writing your blog, you don’t always need to start at the beginning or opening paragraph. Sometimes if you have writer’s block, write about what is comfortable to you and put it in dot points for easy understanding – remember just one or two concepts.
  • Organise this content so it takes your reader on a journey and they can take your information and apply it to their situation. Remember: uncomplicated, simple and concise content delivers a clear message on your topic.
  • Then go back to your beginning and write an introduction. You need to capture your readers’ attention so perhaps avoid any attempt at bad comedy or poor taste. Tell your reader in two sentences what you are blogging about and why they should read to the end.
  • Now go to the end and bring your topic together in a neat bundle of information that confirms and consolidates the information you are sharing.
  • Nearly forgot, the title. Yes, those things that will capture your readers attention and make them commence reading your blog. Some simple (but safe) titles are ‘How to…’ ,  ‘3 things you need to know about…’, ‘A simple survey to check your …’.   People love to be engaged, so indulge them.
  • Sorry, one more thing. Formatting. Consistency and simplicity again is the key. One typeface, lots of white space and no blocks of bold or italic

 So now you know how to write blogs

how to write blogs

How to write blogs

So, now you know how to write blogs, have a go. It won’t do itself. Start simple and enjoy – enjoyment is contagious. Otherwise, give The Writing Shed a ring or contact via email. M: 0407487495 E: info@thewritingshed.com.au Catch us on Twitter https://twitter.com/writingshedaus

Filed Under: Blogs and Article writing Tagged With: how to write blogs

How to write that killer Blog

July 26, 2012 by Rosemary Leave a Comment

Writing that killer blog is all about connecting it with your Branding.  Connecting your Blog and your Business Marketing strategies just takes a little time and planning. The great news is that when it is set up on your website or on your dedicated Blog site, it is all free.

Take a little time and care to plan your blog and remember, it is all about the content.

Basic Blog Principles

Understand your business marketing strategies, products and branding. Know what it is that you are selling and what is your point of difference between you and your competitor.

Understand your  customers, potential customers and those you would like to be your customers. Attach an emotion to their buying power and know why they are buying your products. It may be the brightly coloured packaging, it may be the great sales and service – but it is more likely the difference it will make to their lives.  A customer of a home cleaning service may be using the service because she enjoys the freedom it gives her to do what she wants in her day.

Understanding your audience is key. Know their wants and their demographics, but target their emotions. Use this to your advantage in your blog and do case scenarios, story-lines  or make your facts interesting and conversational. Engage your readers and relate to their lives.

Make a mud map of your blogging plans for the next six months. Include special occasions, events, seasons and anything else that is relevant. Don’t lose sight of your reader’s mindfulness. After all, it is all about your readers and the content of your blog.

Killer headlines are what will make you or break you. People read headlines first and then decide if they will go on and read the rest. Relate your headlines to your clients needs and make it look easy. A ‘How to..’ headline works every time.

Plan the structure of the content of each blog. All writing starts with an introductory opening, a great story and a conclusion. Pictures are great but make them personal. Above no, write simply with short sentences and paragraphs. People are reading on line remember, so keep it simple. Avoid jargon and spelling mistakes. In today’s business world, they are not acceptable.

Follow buttons on your Blog

Have a follow me button on your blog so every time you blog, people are notified and they click back on your website – increasing your website traffic.

Make the effort and connect your blog and your branding, and take the time to make good sense of it all. It will be worth it.

 

 

 

 

 

 

Filed Under: Blogs and Article writing Tagged With: blogs, branding and blogs, how to write blogs

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