Is your website content bringing in the bacon?

If your website it not bringing in the bacon so to speak, then maybe it needs a revamp. After all, not even great quality bacon lasts forever.

Your website needs to give your potential readers an experience that is relatively instant, logical and convenient. It needs to instantly prove credibility and trustworthiness. It must fulfil the reader’s need and certainly must fulfil expectations that are advertised either online advertising or on a Google search.

Your website readers are not really a harsh bunch, but they are accustom to modern technology, are busy and have the world at their fingers tips.

Let’s look at your website for a few moments.

• Does it pass ‘the blink test?

Your readers will spend no more than a few moments scanning your landing page. If they don’t like what they see, and see what they like, they will be gone – probably to your competitor. Your website must load quickly and display your message clearly and concisely above the natural fold of the webpage. It may be worth investing in a quality IT design – after all you get what you pay for. First impressions are what it is all about these days.

• Is your website attractive and visually pleasant? 

Your website content pages of both images and written text need to convey your messages clearly and concisely. They must support each other and reassure your reader that your business is built on quality products and business sense. White space is a great calmer of thoughts and information; and sans serif font increases your readability level enormously.

• Is the navigation of your website clear, intuitive and quick?

Keep your website structure simple and logical at the same time as providing the options they have come to expect on a well designed website.

• Are your  website headlines key conveyors of information or your value proposition?

Only a small percentage of online readers will go onto read subsequent information.

• Is your website content easily scannable by the human eye?

Hope so, because your readers are scanning the information in a set pattern looking for key words, the benefits (to them) of your business or products and why you are better than your competitors.

• Does your website content speak directly to the reader?

No-one likes jargon, confusing sentences, bad grammar and spelling errors. It’s just not the accepted thing despite what you might believe from twitter. Investing in professional copywriting can actually save you money.

• Does your website encourage trust and credibility?

Testimonials can help here although you need to validate them by genuine original statements and a reference. An intelligent privacy policy and customer satisfaction policy also help build trust.

• Are your website moving images and pop-ups annoying your readers?

Keep them to a minimum. Some readers find them annoying.

• Is your website call to action like a mystery novel?

It must be clear and encourage people to actually contact you for further information or quote. Don’t make it too hard or your readers won’t bother.

All too hard for you?

Give The Writing Shed a call and let us take on all the hard work for you. After all, we are not the experts in your line of business.