Your web text needs updating regularly with fresh, concise and relevant content. Google likes it.
It is a little like changing your socks. Keep them on too long and you will loose your friends.
Your website is the coalface of your business. Keep it interesting so it converts your visitors into leads.
How well do you know your website?
Do you know exactly what you are selling? Are you sure?
Try listing your different products and services.
Do you know who is buying what product or service?
Can you articulate your target market?
What are your competitors doing? Do they do somethings better than you? What do you do better than your competitors?
What keywords do people look for when accessing your service or products? What are the different ways people can spell and misspell these keywords?
Try printing out your entire website and then go through and highlight all your services and products. You may get some surprises.
Some things to think about:
- What words in your webtext are clumsy, not needed or irrelevant. In other words, clutter.
- Are there enough words on your website? People are not mind readers. They can’t know what you don’t tell them – but make it clear, concise with no grammar or spelling errors.
If you need help, contact The Writing Shed
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