Website traffic needs a mud map
Website traffic needs as much help as it can get. Keeping your website fresh and interesting to Google need not be as challenging as you might think.
There are things you can do that don’t cost a lot but can be beneficial to increasing your business website traffic.
- Do you have a blog attached to your website with a capacity for readers to feed back to you?
- Don’t forget to use your blog to let everyone know that you are an expert in your field? Don’t think that everyone knows what you know – they don’t. Shout your knowledge loud and wide – online.
- Check keywords that your readers might be using and write your blog on those subjects.
- Google now has the capacity to identify good grammar and sentence construction, so take the time and invest in well written, concise content.
- Write your web content with your readers in mind. If it is boring, poorly written oozing clutter (unnecessary words) and spelling errors or jargon then Google crawlers won’t like it either. They will think your product and business are probably like that so pep it up a bit and ooze quality.
- Use long tail keywords or phrases that are three or more words in length instead of single key words. They are specific and will draw visitors to your website so increasing your website ratings traffic.
- Take membership with as many local directories as you can, particularly when they have a website and a membership page proudly displayed. Examples could be Chamber of Commerce, BNI, ShireWomen, Flying Solo, Success Women’s Network, Business Enterprise Centre or whatever is local to your area.
- Look for opportunities to get reviews on your business. Websites like Yelp could help with that, but you may be able to think of some others.Perhaps one of your happy customers might review your business on their website to help increase your website ratings traffic.
- Get your Google+ account and look on Bing and Yahoo for what they have to offer as well.
- How is your Facebook Business Page going? Are you keeping it updated and encouraging likes and feedback? Is your Twitter twittering away quite a few times per week?
- How is your ‘Contact Us’ page looking? Is it personal? Does it tell the reader something about you that instil them with confidence and trust? Doesn’t hurt to have a phone number and email address on each page and on your contact page have the works including street address, map, LinkedIn address, Facebook and Twitter. It all helps.
- Comment on as many other blogs as you can and always include your website address.
It’s not hard work to give your website traffic a boost. Give it a go and you might get new customers as well.